Business Advisor for Small Business UK
Fix Your Pricing, Margins and Commercial Strategy
The profit is there.
It's just hiding.
20+
Years in commercial, sales and operational leadership
£150m+
Portfolio managed across pricing, stock and commercial strategy
In your pricing. Your costs. Your team structure. Your processes. We help growing businesses find it and build the structure to keep it. Hands-on. In the business. No consultant waffle.
£560k
Hospitality business built from scratch, now operating independently
30 minutes. No pitch. Honest answers.
Sound Familiar?
The business is working.
But something's not adding up.
”We're busier than ever but I can't work out where the money's going.”
”I've got a team now but I'm still making every decision myself.”
”Pricing feels like guesswork. I don't really know if I'm charging enough.”
”We had a great year but I couldn't tell you exactly why.”
It's not a revenue problem. It's a structure, pricing and control problem. And it's almost always fixable.
What changes
Clarity you can act on.
In weeks, not months.
You know your numbers
Not just revenue. Margin, cost of sale, where it's leaking. You make decisions from data, not instinct alone.
01
Pricing that holds
Rates that reflect your real cost and value. With the confidence to charge them and keep clients.
02
A team that operates without you
Systems and accountability structures so the business runs when you step back. Not falls apart.
03
What we do
Two areas. One focus.
making your business more profitable.
Business Advisory
For SME founders
and growing businesses
Commercial strategy, pricing architecture, cost control and the kind of clarity that turns a busy business into a profitable one. Available as a fractional commercial director or project-based engagement.
→
Pricing architecture and margin
→
Cost of sale and overhead review
→
Structure, accountability and team performance
→
Weekly commercial reporting
→
Sales process and conversion
Hospitality Specialism
For restaurants,
bars and hotels
Everything general advisory plus the hospitality-specific work. Margin analysis, menu engineering, supplier negotiation, rota structure and team accountability. Built from inside the industry.
→
Menu engineering and plate cost
→
Rota structure and labour cost
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Supplier renegotiation
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Cover forecasting and scheduling
→
Weekly P&L reporting
Why Cross & Co
Built by
operators.
Not consultants.
Cross & Co was founded on a simple frustration. Too many consultants charge to tell you what you already know then leave you to implement it alone.
We started Up North Pizzeria in 2020 with no premises, no staff and a self-converted van. We built it into a bricks and mortar business that now runs independently. We know what it's like to be under-resourced, under pressure and making it up as you go.
That sits alongside 20+ years of senior commercial leadership across some of the UK's most demanding environments and over £150m of portfolio managed across pricing, stock and commercial strategy.
We don't sell you a strategy document and disappear. We work with you hands-on, in the business, until the numbers start making sense.
Straight up
We're not for everyone.
If you want a polished strategy deck that sits in a drawer, we're the wrong people. If you want someone in the business with you, looking at real numbers and actually fixing what's broken, keep reading.
What we don't do
What we do
❌
Strategy decks that sit in drawers
❌
Retainers you don't need
❌
Corporate jargon or performance theatre
❌
Vague "change management" that changes nothing
✅
Sit down with your actual numbers
✅
Tell you the truth, even when it's uncomfortable
✅
Fix pricing, margin and structure with you
✅
Build systems that let you step back and lead
The operators we work best with want two things. More profit from the business they've built. And their time back to lead it.
If that's you, the discovery call is the right place to start. Thirty minutes, no pitch, honest answers about where the profit is and what it'll take to find it.
Book your call
Thirty minutes that could change your margin.
Tell us a little about your business. We'll come back to arrange a time that works, usually within one business day.
→ No cost. No obligation. No pitch.
→ We work with a small number of operators at any time.
→ We'll tell you honestly if we're not the right fit.